ASPECT Studios is an international design practice, built from a global team of landscape architects, urban designers, architects, wayfinding specialists, strategists, and graphic designers. With offices in Australia, China, the Middle East and the UK, they are influential, city-shaping leaders, recognised globally for what they design and how they think.
ASEPCT Studios approached Harley Johnston Design to plan and design their new website. Working closely with the marketing team as well as directors we discussed limitations of the old website and desires for the new site. Having an easy to use site for both the internal team and end users was a key consideration. The new website houses three regions (China coming soon) displaying different content for different audiences all controlled through one easy to use CMS.
When displaying content ASPECT Studios wanted to avoid a typical grid and bring some life into how the projects and people were presented. I developed a concept of different width tiles that still align to the underlying grid but also align along the bottom, echoing the horizon in a landscape.
For both the people and project pages we developed a set of filters that allows users to quickly find relevant information. Filtered content is presented in a more traditional grid to offer a quicker comparison between tiles.
Projects were designed in a modular style to house a range of different content with special consideration to photography. Hero images or carousels can be added for both desktop and mobile browsers making the most of the available screen real estate rather than cropping for either proportion.
The website also features a dedicated page for each studio to highlight the team members and show what is happening behind the scenes. Attracting new talent is currently a challenge for all businesses, with this in mind we designed a careers page that highlights all that ASPECT Studios has to offer.
SEO was also a key consideration, we worked to keep existing gains and set up pages to have best practice to make the content highly visible to search engines. The website is built on Craft CMS which makes editing content easy for the client including across the different regions.
Website Development: Assemble (NZ)
Copywriting: ASPECT Studios
Photography: Project credits on the ASPECT Studios website