Doodee King
Real Thai for all

Work Included

Brand Strategy
Brand Identity
Uniform Design
Packaging Design
Poster Design
Signage Design

Doodee King is a group of restaurants that offers delicious Thai food in Sydney. We were originally engaged to help with the design of their new Castle Hill restaurant. We ended up completely refreshing the brand starting with a brand strategy workshop with the owners. The key themes that stood out for Doodee King were that their food was suitable for all age groups and cultural backgrounds. Their food is also authentic and sort after from the Thai community. These themes led to the idea of ‘Real Thai for All’ which sums up the brand perfectly.

Since the rebranding Doodee King has opened four new stores around Sydney and is becoming a well known brand. Whilst they have always offered delicious food and quality service the strength of their new brand draws in customers and makes it clear what they stand for.

“Harley helped us define what makes Doodee King stand out as a brand. He is more than a designer, he looks at the whole picture and his work has helped our business grow. We started the branding project with a brand workshop that included all the owners, this was a very helpful process and got everyone on the same page whilst revealing insights about our business… I would highly recommend Harley if you are looking to take your brand to the next level.”

Top K
Co-Owner, Doodee King