Myee Collective
Connecting Australian Communities
Work Included
Brand Strategy
Branding
Brand Guidelines
Website
Stationery
Myee Collective is an Indigenous-owned procurement partner connecting government, local councils, tier-1 builders, developers, and commercial contractors with trusted suppliers across Australia. They are launching by offering architectural and acoustic materials, construction materials as well as adaptive procurement.
Working closely with the leadership team we developed a brand strategy that clearly defines the brand. We ran a workshop to outline all aspects of the brand DNA as well as looking at competitors and market opportunities. The idea of connecting communities was bourne out of the fact that Myee Collective will connect Australia’s indigenous, business and local communities to the benefit of all.
The logo takes the idea of connecting communities and visualises it by connecting the separate circles with the wavy line, loosely making an ‘M’ shape. The identity uses a warm earthy colour scheme and clear confident typography. We designed a basic website for Myee Collective to launch as well as stationery and brand guidelines and a full brand kit for internal use.
