Omotesando
Dining above the trees
Work Included
Flag and Curtain Design
Production Management
AR App Creation
Omotesando is a tree-lined street in Tokyo. It stretches from Harajuku station up to Ayoma Dori and houses high level fashion outlets with beautiful modern architecture. The new Omotesando restaurant on Miller street in North Sydney evokes the spirit of its Japanese name-sake with its tree lined street below and Japanese food and atmosphere. Being on Omotesando means being under the Japanese Elms – Zelcova Serata Makino – to represent the act of falling leaves a stylised leaf traces the path of the Japanese letters. The letterforms were then screen printed in stark white on black canvas and made in to a set of flags and curtains to spell out the name of the restaurant.
The flags hanging outside the restaurant on the mezzanine level used hiragana to spell out the name おもてさんどうしょくどう
Inside the restaurant the three waiters stations each had a curtain which allowed the name to be spelled out in kanji 表参道
To compliment the curtains an AR app was built that shows the falling leaves in motion, creating the hiragana type when you point your phone at the flags.
Project Credits and Awards
Client: Spice Food Group
Restaurant Design: Interior Life
Printing: Arcade Screenprinting
Sewing: PV1
Photography and Video: Robin Hearfield
