Switch Conference
For those who make NSW libraries priceless
Work Included
Brand Identity
Logo Design
Print Design
Digital Templates
Motion Design
Switch is the annual conference run by the NSW Public Libraries Association. Each year the conference is held at a different location and brings together the NSW public libraries workforce, industry and key speakers to learn, network and celebrate the achievements of it’s members. After working with the NSWPLA on updating their brand identity I was brought on to update the way the Switch conference presents itself to the world. The result was an updated brand identity as well as design applications across print, screen and motion.
Upon talking to the leadership of the NSWPLA it became clear that the conference was a well-loved event for all involved. The three day event includes educational talks from library leaders and industry, awards for library staff as well as networking opportunities. It was clear that people who attended left feeling elated, this concept was captured with the simple logo mark, the takes a rectangle and switches it up as it moves to the right to form a stylised S. This concept was re-enforced by using a set of thin horizontal lines across the design application which also add structure to the layouts. Working with the colours from the NSWPLA brand identity, the event colours change each year, as does the year in the logo.
The animated applications work on the concept of elation with the text twisting up as it slides along.
“We have engaged Harley for two branding projects, for the NSW Public Libraries Association and also for our annual conference, SWITCH. On both occasions Harley really worked to understand us and listen to what we stand for. Harley was able to take ideas that were discussed and turn them into creative designs that captured the essence of our association and our conference. Harley was a pleasure to work with, he was understanding and always came up with useful suggestions. We have had great feedback on both projects. If you are looking for a designer who will really listen and create well thought out solutions I would highly recommend Harley”
Adele Casey,
Executive Officer, NSWPLA
