Harugo no Mayu
Fine art prints from Japan to the world
Work Included
Brand Identity
Logo Design
Social Media
Content
Brand Toolkit
Harugo no Mayu (Japanese for 'Spring Silkworms Cocoon') is a Tokyo based service that works with selected artists to produce high quality limited edition prints. The artworks are unique to the HNM and are printed carefully on beautiful Washi paper and then shipped globally. The idea behind this was that the project was born at a time artists are in lockdown working in isolation. Harley Johnston Design was approached to create a brand identity to help launch HNM.
We focused on the Japanese roots, exploring many visual references whilst being careful to avoid clichés and tropes. The logo takes inspiration from both the Japanese zen art of rock gardens, where careful raking rocks in concentric lines around pretruding feature stones, and the layering of cocoons. The colour scheme draws on traditional Ukiyo-e prints with a focus on the white from cocoons.
We focused on the Japanese roots, exploring many visual references whilst being careful to avoid clichés and tropes. The logo takes inspiration from both the Japanese zen art of rock gardens, where careful raking rocks in concentric lines around pretruding feature stones, and the layering of cocoons. The colour scheme draws on traditional Ukiyo-e prints with a focus on the white from cocoons.
Interior Life
Creating spaces that spark human connection
