April 23, 2015

Sunday Tracker website redesign

I was recently engaged to redesign key pages of the Sunday Tracker website. Sunday Tracker’s mantra is ‘Ethics + Aesthetics’.

Above: Homepage redesign Below: Brands page.

Sunday Tracker is an online destination dedicated to ethical and sustainable fashion.

From our global travels and research, Sunday Tracker brings you a careful curation of beautiful, conscious fashion from around the world. We connect designers, makers and artisans who adhere to strict ethical, environmental and sustainable practices with our customers, who are committed to social and environmental responsibility, without compromising style.

Sunday Tracker is about looking good, but feeling better.

Working closely with the owners I focussed on making the content more compelling by leveraging the branding that had been already been done. I also refined the typography and introduced a social media feed and made the newsletter sign up form more prominent.

Grab your self some ethical fashion: http://www.sundaytracker.com

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